FUORISALONE

The historic flagship store on Piazza Cavour, a space of 2000 square meters created inside the former Cinema Cavour designed in 1962 by Vittorio Viganò, comes alive with a surprising architectural installation titled “Vision” featuring a series of video projections created for the occasion: this part of the space, poetic and theatrical at the same time, contains the brand’s offerings of furniture and accessories, with a specific focus on fifteen Visionnaire “icons,” a tribute to the brand’s history of invention and production at the 15th anniversary of its founding. The 10 videos that interpret the ten values of the Decalogue have been created as multimedia artworks that convey the viewer into an immersive psychedelic voyage; each video captures a concept, starting with a symbolic material subject that is transformed into a pattern, a forceful metaphorical composition. Hands, bodies, natural elements and architecture weave the tenets of the decalogue into visual form.

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