ANNIVERSARY
For the 58th Salone Internazionale del Mobile in Milan, at Rho Fiera, Visionnaire returns to Pavilion 5 with a space of 850 square meters designed by
Alessandro La Spada in collaboration with the creative director Eleonore Cavalli. Organized in 15 settings, the overall stand takes its cue from reflections on the environment, seen as the result of an intense dialogue between nature and artifice. In the architectural design, this orientation influences the form of the diagonal wings that outline the visit itinerary, around the central lounge area that takes on the function of a theatrical “transparent lung.”
The new Visionnaire collection, titled Anniversary for the occasion and presented in the company’s spaces at the fair, includes over 80 products, mostly created for indoor/outdoor residential projects but also covering a specific selection for the contract sector. The art direction by Eleonore Cavalli develops a horizon of new proposals, the result of work commissioned to the Italian designers Alessandro La Spada, Roberto Lazzeroni, Marco Piva, Armando Bruno – in a duo with Alberto Torres – Mauro Lipparini, Giuseppe Viganò, Fabio Bonfà, and the international designers Steve Leung and Maria Serebryanaya with Roberta Verteramo.
Moving forward with its focus on bespoke craftsmanship and maniacal attention to detail, Visionnaire introduces several important creative and stylistic innovations in Anniversary. In the area of experimentation, the combination of different materials generates results of great impact: innovative cement coatings that broadcast luminous highlights from bronze are combined with “inlays” of “liquid” metals on marble surfaces, while precious and exclusive seeds – like the 4 seasons – alternate with abonos fossil wood with an open-pore finish. Among the unusual decorative themes, the silhouettes of mountain peaks return in the irregular embroidery of portions of furniture, taking on the identity of a visual signature to enhance headboards, for example,
or the textile shades that complete some of the light sources.